WFA - Marketing Operations is the New Hot Spot

Updated: Jul 2, 2020

https://www.adnews.com.au/news/wfa-marketing-operations-is-the-new-hot-job


The marketing operations function is expanding in scale and importance as large multinationals transform their marketing departments, according to analysis by the World Federation of Advertisers (WFA).


The research, by the WFA in partnership with Flock Associates, found that operations teams are increasingly leading marketing performance as well as having a strong influence in strategy and capability planning.