Webinar: In Search of the Unicorn Marketer

Updated: Jul 2, 2020

We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.

This project boasts qual interviews with some of the world’s leading CMOs and a quantitative study amongst almost 700 senior marketers from 32 countries around the world.

Independent research agency 2CV, presents the headline findings, from a project made possible through partnership with WFA’s network of national advertiser associations.

Building on this, two of the outstanding marketing leaders who contributed greatly towards the project, Syl Saller, CM&IO Diageo and Ivan Pollard, CMO General Mills, share on what the findings means for CMOs, their teams and the wider industry.

The webinar concludes with a moderated Q&A based on attendee questions.


• Syl Saller MBE, CM&IO Diageo

• Ivan Pollard, General Mills

• Sabine Cronick, 2CV

• Michael Murphy, 2CV

• Rob Dreblow, WFA (moderator)

WFA members can download the presentation slides here.

A recording of the event can be viewed via the embedded video below.

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