Using Research for Creative Development

Updated: Jun 5, 2020

Brought to you in partnership with MAAG and Opinium

Clients increasingly refuse to buy creative ideas and strategies backed up by gut feel alone. They want genuine data and insight to guide their decisions.

Meanwhile, events of the past few years have served to illustrate how little we often know about the people to whom products and services are targeted


This session will show how marketers can use research to inform their creative development and substantiate their ideas, from quick polls to inform brainstorms to larger-scale ethnographic projects.