• Spikes Asia Festival of Creativity

#SpikesInspiration: Right Click the World with Augmented Reality - Matthieu Lorrain - Google

Updated: Jul 2, 2020

Presented by Matthieu Lorrain, Head of Creative, AR Partnerships, Google

Watch other inspiring talks from global & regional creative masters on the Spikes Asia YouTube channel now https://bit.ly/2TlWuTb. For more information on the Spikes Asia Festival & Awards visit www.spikes.asia.

This Spikes Asia talk took place in 2018 and discusses how magic is coming to our physical world. At a time when we saw the arrival of Augmented Reality on most phones, we faced a once-in-a-generation opportunity to redefine how we can engage with consumers. AR is transforming how humans interact with their immediate environment by turning it into a vast canvas. In this session, Matthieu Lorrain explores the new creative territories of AR. From revealing the invisible to right clicking the world, he shares inspiring principles and examples of this new medium and shows us how technology can enhance the human experience.

Building on over 30 years, Spikes Awards, “Spikes Asia - Festival of Creativity” is the region’s biggest festival and awards for the creative and marketing communications, entertainment, design and tech industries. Spikes Asia provides the region’s growing marketing communications industry as a 3 day platform to learn, network and exchange ideas. Bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,700 delegates in 2019, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events and the Spikes Asia award show.

Spikes Asia Festival of Creativity is a joint venture formed in 2008 between Ascential Plc. the organisers of Cannes Lions, Money 20:20 and Haymarket Media Ltd, publishers of Campaign, Autocar, WhatCar.

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