• Spikes Asia Festival of Creativity

#SpikesInspiration - Quantum Video: A Super Close Look at a Billion Hours a Day - Tobias Walter

Updated: Jun 5


Presented by Tobias Walter, Global Brand Product Strategy Lead, Google BrandLab


Watch other inspiring talks from global & regional creative masters on the Spikes Asia YouTube channel now https://bit.ly/2TlWuTb. For more information on the Spikes Asia Festival & Awards visit www.spikes.asia.



Look closely enough at anything and the rules bend, the world looks strange and unfamiliar. How does culture emerge and grow? How are we fragmenting into smaller and smaller tribes, yet waves of culture catch and spread globally faster and more deeply than ever? As creatives, how do we make work that works in this strange new world? We’re holding on to old ideas as this new world emerges around us. What new stories can we tell if we allow imagination to leverage the tools of tech? This talk discusses the patterns that emerge from a billion hours a day of watchtime, and shares new research into the opportunities for imagination and algorithms to open up new possibilities in creativity and storytelling.


Building on over 30 years, Spikes Awards, “Spikes Asia - Festival of Creativity” is the region’s biggest festival and awards for the creative and marketing communications, entertainment, design and tech industries. Spikes Asia provides the region’s growing marketing communications industry as a 3 day platform to learn, network and exchange ideas. Bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,700 delegates in 2019, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events and the Spikes Asia award show.


Spikes Asia Festival of Creativity is a joint venture formed in 2008 between Ascential Plc. the organisers of Cannes Lions, Money 20:20 and Haymarket Media Ltd, publishers of Campaign, Autocar, WhatCar.


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