• Spikes Asia Festival of Creativity

#SpikesInspiration: It All Starts with a Pencil - Nils Andersson

Updated: Jul 2


Presented by Nils Andersson, former President & Chief Creative Officer, TBWA\Greater China (currently Founder at Stig&Xi)


Watch other inspiring talks from global & regional creative masters on the Spikes Asia YouTube channel now https://bit.ly/2TlWuTb. For more information on the Spikes Asia Festival & Awards visit www.spikes.asia.


Every year, on the final day of the Festival, it is a Spikes Asia tradition to hear from a select number of our Jury Presidents talking about something important and personal to their creative outlook on the world. In these eye-opening talks they tell stories, set records straight, decry bad practices or pose questions to the industry at large.


In this talk, Nils Andersson discussed how the simplest starting points and the right thought processes can help lead to great work.


Citing experiences from his early learnings at art college to those from today’s multi-channelled and connected world, Andersson explores how the right fundamentals still apply to all, and argues that having an idea first and not stopping until you find the perfect way to execute it has never been more vital. He talks about trends in China at the time, his work with global brands in local markets and the stories behind a number of case studies and pieces of work from the region. A lot of what he said to inspire the creative community in 2015 still stands true today.



Building on over 30 years, Spikes Awards, “Spikes Asia - Festival of Creativity” is the region’s biggest festival and awards for the creative and marketing communications, entertainment, design and tech industries. Spikes Asia provides the region’s growing marketing communications industry as a 3 day platform to learn, network and exchange ideas. Bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,700 delegates in 2019, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events and the Spikes Asia award show.


Spikes Asia Festival of Creativity is a joint venture formed in 2008 between Ascential Plc. the organisers of Cannes Lions, Money 20:20 and Haymarket Media Ltd, publishers of Campaign, Autocar, WhatCar.


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