• Spikes Asia Festival of Creativity

#SpikesInspiration: Is WTF the New Marketing Model? - TikTok, McDonald's Japan and TBWA\HAKUHODO

Updated: Jul 2


Presented by

Norio Ichikawa, Creative Director, X Design Center, TikTok

Hiroaki Wada, Senior Account Director, TBWA\Hakuhodo

Fusako Znaiden, Senior VP & Chief Marketing Officer, McDonald's Japan




Watch other inspiring talks from global & regional creative masters on the Spikes Asia YouTube channel now https://bit.ly/2TlWuTb. For more information on the Spikes Asia Festival & Awards visit www.spikes.asia.

Traditionally marketing has been driven by NEEDS and WANTS, but with a rise of a new generation of consumers, and the explosive growth of platforms like TikTok, a third model has finally emerged. This driver is called "WTF?!" model.


Watch this session to find out what sparked this new paradigm. Learn from data and research from one of the most popular and fastest-growing mobile apps on the planet. Discover surprising insights and explore common themes around the most popular and engaging content amongst Gen Z and Millennial audiences.


Come and hear how brands are beginning to get involved.


Building on over 30 years, Spikes Awards, “Spikes Asia - Festival of Creativity” is the region’s biggest festival and awards for the creative and marketing communications, entertainment, design and tech industries. Spikes Asia provides the region’s growing marketing communications industry as a 3 day platform to learn, network and exchange ideas. Bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,700 delegates in 2019, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events and the Spikes Asia award show.


Spikes Asia Festival of Creativity is a joint venture formed in 2008 between Ascential Plc. the organisers of Cannes Lions, Money 20:20 and Haymarket Media Ltd, publishers of Campaign, Autocar, WhatCar.


Follow Spikes Asia on

LinkedIn

Facebook

Instagram

Twitter



Recent Posts

See All

Havas Media Covid-19 Consumer Report

We are currently living in truly unprecedented times, in which the lives of people and communities have been majorly disrupted. With the UK now relaxing lockdown conditions how are people feeling? Wha

The 5 Roles of the CMO

The multiple roles of the 21st-century chief marketing officer At nearly every turn, marketing pursuits look vastly different in style, scope, and execution than they did just a few years ago. CMO Rol

Copyright © 2020 Grace Blue