#SpikesInspiration: Fighting Stereotypes to Unleash Creativity - Aline Santos - Unilever
Updated: Jun 5, 2020
Presented by Aline Santos, EVP Global Marketing and Chief Diversity and Inclusion Officer, Unilever
Watch other inspiring talks from global & regional creative masters on the Spikes Asia YouTube channel now https://bit.ly/2TlWuTb. For more information on the Spikes Asia Festival & Awards visit www.spikes.asia.
Why is gender stereotyping still such an issue for advertisers? Aline Santos encourages companies in the APAC region to come together to unleash creativity and eliminate stereotypes in advertising. With a focus on gender equality and intersectionality, her talk addresses the economic and social cases for ‘unstereotyping’ ads and the promotion of progressive portrayals of people, especially at a market level.
Aline’s talk includes examples of success stories, tangible business results, best practices, and regional insights as well as tips on how to bring about change from the grassroots up.
Building on over 30 years, Spikes Awards, “Spikes Asia - Festival of Creativity” is the region’s biggest festival and awards for the creative and marketing communications, entertainment, design and tech industries. Spikes Asia provides the region’s growing marketing communications industry as a 3 day platform to learn, network and exchange ideas. Bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,700 delegates in 2019, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events and the Spikes Asia award show.
Spikes Asia Festival of Creativity is a joint venture formed in 2008 between Ascential Plc. the organisers of Cannes Lions, Money 20:20 and Haymarket Media Ltd, publishers of Campaign, Autocar, WhatCar.