• Data & Marketing Association

Online learning: How Propositions Connect to Target Audiences

Leadership: How Propositions Connect to Target Audiences

  • Discover why individuals within your audience segments have different needs, and how this leads to them viewing the benefits you offer from different perspectives.


About DMA


The Data & Marketing Association (DMA) comprises the DMA, Institute of Data & Marketing (IDM) and DMA Talent.


We seek to guide and inspire industry leaders; to advance careers; and to nurture the next generation of aspiring marketers.


We champion the way things should be done, through a rich fusion of technology, diverse talent, creativity, insight - underpinned by our customer-focussed principles.


We set the standards marketers must meet in order to thrive, representing over 1,000 members drawn from the UK's data and marketing landscape.

By working responsibly, sustainably and creatively, together we will drive the data and marketing industry forward to meet the needs of people today and tomorrow

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