LGBTQ+, Black Communities, Brands and PRIDE Month

How can brands be better allies to LGBTQ+ and Black communities during pride month?


It’s not unusual to see rainbows adorn windows and people with banners take to the streets in their thousands in June, it is Pride month after all. However, 2020 is not a regular year and this is no regular Pride month.

As with all large events, Pride parades have been cancelled in light of COVID-19 and moved online in the form of virtual get-togethers like Pride Inside, an online celebration from Amnesty, UK Black Pride, Stonewall and ParaPride, or Pride in London’s YouMeUsWe encouraging participants to demonstrate allyship in tangible ways in lieu of a party.