Updated: Jul 2
A summary of free learning - book summaries, video talks, podcasts, publications, qualifications, webinars - compiled by the IPA Professional Development team and available to all your people, furloughed or not, which can be accessed virtually.
Leadership: How Propositions Connect to Target Audiences Discover why individuals within your audience segments have different needs, and how this leads to them viewing the benefits you offer from dif
Management: Create a Customer-Centric Communications Plan Your customers should be at the heart of everything you do, including your communications plan. This lesson delves into what it means to
Tactical: Delivering a CRM Programme Learn the benefits of creating relationships with your customers. You will explore why not all customers have the same wants and needs and why they need to be trea