Institute for Advertising Ethics, "Matters of Trust"

Updated: Jul 2, 2020

Transparency Builds Trust Inaugural Symposium June 8, 2020 | 2:00 pm ET | Online

A discussion of how and why we must build trust and transparency with our consumers and business partners. It is critical in the competitive digital marketplace where consumers expect to be treated truthfully and fairly and have the online power to respond positively and negatively. The ethical and legal cases for building trust through transparency merge and both are essential.