Updated: Jun 5, 2020
Hiring people with different perspectives creates better advertising to appeal to our diverse audience
Our industry is not as diverse as it should be which is a social and moral concern and has financial implications as shown by the McKinsey study. Hiring people with different perspectives and backgrounds who challenge the status quo will create better digital advertising to appeal to a diverse global audience
When to use this To increase the diversity of talent in the industry so it can do better work. Consider this at every recruitment opportunity and make it standard practice for anyone involved in the hiring process.