• Grace Blue

How to Create a LinkedIn Profile that Gets You Noticed

Updated: Jun 5, 2020

This guide has been designed to help you maximize the impact of your LinkedIn profile. The general idea is to make your profile find-able and to provide enough (accurate) information for a hiring manager to be able confidently to shortlist your profile and contact you - or respond to any speculative contact you might make.

  • For many hiring managers, LinkedIn is a primary search and selection tool: they use it to share job openings, to manage applications, and to search for and filter candidate profiles.

  • Even if they’ve already received your CV, many will also look you up on LinkedIn. While your CV needs to be concise and clear, your LinkedIn profile offers you the opportunity to expand more, including references and links to work where relevant.

  • Importantly, many organizations (particularly large global corporations) are increasingly using AI and technology in the early stages of recruitment, so it’s important to be mindful of your choice of language order to be effective for search algorithms.


Include an introduction at the top

Keep it brief and simple. Avoid jargon. Think about including:

  • A one-line summary of who you are

  • A brief summary of your skills

  • The sectors you have experience in (e.g. FMCG/Automotive)

  • Leadership responsibilities

  • What drives and excites you.

Include keywords in your summary, e.g. digital transformation, strategic lead,

customer journey

This will help talent scouts/recruiters/ AI algorithms find you easily (they often use Boolean search strings to narrow down search results)

Include a photograph

Whilst they don’t need to be professional shots, do think about your audience and the impression your photo might give a potential employer or headhunter.

Write in the first person not the third…

…and don’t refer to yourself by your name (i.e., say “I have…” rather than “Henry has…”)

Put your current geographical location right at the top…

…and make sure that it matches the location of your current role.

If you are open to relocation, mention it in your profile.

Highlight international experience

If there is an international element to any of your roles, spell it out (e.g. “global responsibility across 18 markets” or “remit covered whole of EMEA region”)

Clearly state work title and duration of employment in each role

List promotions and progressive roles within the same organization as sub-sections

  • Work backward, with your most recent role at the top

  • Summarise your key responsibilities, the scope, and achievements in each role.

List brand and category experience in each role

Where possible, give campaign titles (e.g. ‘Persil Dirt is Good’ ) and highlight media deployed. Give links to the work if you can.

Mention awards, results and achievements (where permitted)

  • Creative & effectiveness awards

  • Sales and key measure results

  • Client/Agency performance reviews

Explain any gaps in the timeline

Maternity/Paternity leave, sabbaticals, MBAs, etc

Education and Qualifications

Put in academic qualifications, but don’t forget extra-curricular skills and qualifications, e.g. Life Coach/Yoga teacher

Put in references

Ask colleagues (peers, direct reports, bosses, those from other disciplines) to contribute. A selection of references readily available to read often short-cuts the selection process.


Showing a little of your personality and style is good.

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