Have More Confidence – Get Your Presentation Spot On with our Ten Top Tips

Updated: Jul 2, 2020

brought to you in partnership of MAAG and Fly don’t walk

The importance of presentation and communication skills in the workplace cannot be overstated. Presentation skills are critical to any job role, especially at director level. We are all expected to communicate effectively to an internal and external audience to inspire, inform, persuade and negotiate. Follow this guide and you’ll get it spot on!

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous. But the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be enthusiastic and honest about what is important to you and why it matters, and the audience will respond.

2. Focus on your Audience’s Needs

As you prepare the presentation, bear in mind what the audience needs and wants to know, not what you can tell them.

Think about what the content means to the audience, why should they listen? What do you want them to think, feel and do?

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, keep in mind the question: What is the core message (or three key points) for my audience to take away?

The important thing is to keep your messages focused and brief. If what you are planning to say doesn’t contribute to those core messages, don’t say it.

4. Tell Stories

If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. Think about what story you are trying to tell your audience, and create your presentation to tell it.

Be personal – make it specific and relevant to them.

5. Preparation and Practice

Spend time preparing. Knowing your subject well, knowing what you are going to say and how you are going to say it, will boost your confidence and help reduce your nerves. Practice, practice, practice – in front of people if possible, or if not, the mirror. Do this in good time, to highlight what might not be working.

6. Smile and Make Eye Contact with your Audience

This sounds very easy, but surprisingly few presenters do it. If you smile and make eye contact, you are building rapport, which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of people.

7. Make a strong start

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it. They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So start by entertaining them.

8. Use your Voice Effectively

Remember Pitch, Pause and Pace. Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention. Speak slower than you normally would, which can also help you relax. You can pause more than you think - people won’t know if you’ve forgotten your words, just pause.

9. Use your Body Too

It has been estimated that more than 90% of communication is non-verbal.

That means that as well as your voice, your body language is crucial to getting your message across. Make your gestures open and confident, hold your head up and move naturally. Body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage

10. Relax, Breathe and Enjoy

If you can relax, you will present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. Breathing exercises can help. Breathing deeply in through your nose and out with a longer breath through your mouth will give your brain the oxygen it needs and the slow pace will trick your body into believing you are calmer.

And Lastly, Visualise your presentation going well, be kind to yourself and celebrate each little improvement you make. Take the pressure off yourself and see it in perspective - the audience won't notice the things that you notice and they are usually behind you all the way. Ask for support from others. The important thing is that the more you do, the better you will get. Set yourself small manageable challenges and build up. Enjoy!

If you would like more tools or would like to know how I help agency leaders build their confidence, presence and leadership capabilities please contact Sharon Baker, Sharon@flydontwalk.com, 07956975301, http://www.flydontwalk.com.

Download the tool here:


Recent Posts

See All

The 5 Roles of the CMO

The multiple roles of the 21st-century chief marketing officer At nearly every turn, marketing pursuits look vastly different in style, scope, and execution than they did just a few years ago. CMO Rol

Developing Your Personal Digital Brand

​As a marketing leader, you’ve embraced social media as a brand-building tool for your company. But are you shaping an online brand for yourself?​ Deloitte LLP CMO Diana O’Brien shares her perspective