Havas Media: Covid19 Media Behaviours Report

We are currently living in truly unprecedented times, in which the lives of people, companies and communities are being totally disrupted.


The dramatic change in our daily lives is having a huge impact on our behaviours and media consumption. As old routines are abandoned, new patterns are emerging.


How and why are people accessing media? What are the big shifts in time spent? How has the role media plays changed? This report examines the key shifts in behaviour since the emergence of Covid 19.