As a marketing leader, you’ve embraced social media as a brand-building tool for your company. But are you shaping an online brand for yourself?
Deloitte LLP CMO Diana O’Brien shares her perspective
Our world is increasingly digital, and our digital interactions are increasing. Two-thirds of adults use social networking sites to get and share information about everything from their favorite sports teams to parenting advice to their most personal health questions.1 And the average user spends up to two hours a day on social networks.2 These online interactions are transforming how we learn, think, communicate—and build brands. Branding is no longer about broadcasting a message or being in control. It’s about being present and comfortable in a 24/7 conversation. Brands must now be actively created and lived.