Updated: Jul 2, 2020
It's no secret that the best, and most creative ideas come through collaboration, so how can agencies ensure that their people are still producing their best work during the lockdown?
IPA Scotland Chair Guy Vickerstaff is joined by The Union's Michael Hart, Grey's Sue Higgs, Ardmore Advertising's Mark Irwin and VCCP's Laura Muse to the challenges and opportunities facing creative departments throughout the Coronavirus crisis.
The multiple roles of the 21st-century chief marketing officer At nearly every turn, marketing pursuits look vastly different in style, scope, and execution than they did just a few years ago. CMO Rol
As marketers and brand stewards, we spend many hours contemplating and refining the brand strategy for our business, while our personal brands go unconsidered. Cultivating your personal brand is no me
As a marketing leader, you’ve embraced social media as a brand-building tool for your company. But are you shaping an online brand for yourself? Deloitte LLP CMO Diana O’Brien shares her perspective