Webinar: Behavioural Economics Webinar Series

Webinar 1: Introduction to Behavioural Science

• What is Behavioural Economics?

• Why you should use behavioural economics in marketing

• Ways you can harness behavioural economics

• Example marketing from other brands

Webinar 2: Introduction to the Behavioural Economics Framework

• Discover the MINDSPACE and EAST frameworks

• Understand cognitive biases and heuristics

• Dig into example marketing from other brands

Webinar 3: Behavioural Economics and Effectiveness

• Effectiveness: Examples and ideas of how to use BE in marketing and communications

• Unravel micro and macro issues

• Example marketing from other brands

About DMA

The Data & Marketing Association (DMA) comprises the DMA, Institute of Data & Marketing (IDM) and DMA Talent.

We seek to guide and inspire industry leaders; to advance careers; and to nurture the next generation of aspiring marketers.

We champion the way things should be done, through a rich fusion of technology, diverse talent, creativity, insight - underpinned by our customer-focussed principles.

We set the standards marketers must meet in order to thrive, representing over 1,000 members drawn from the UK's data and marketing landscape.

By working responsibly, sustainably and creatively, together we will drive the data and marketing industry forward to meet the needs of people today and tomorrow.